Creative Lead + Multimedia Designer + Web Developer

JosephAnthony Duran

Multidisciplinary creative technologist building brand systems, campaigns, web products, multimedia content, and AI-assisted workflows from concept to execution.

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About

A hybrid creative practice for brands that need taste and systems.

I bridge creative leadership, digital marketing, multimedia production, UI/UX, and full-stack software development to deliver user-focused solutions that drive measurable results.

years across creative and software work

corporate, startup, academic, and freelance roles

computer science graduate with AI major

360

brand, web, video, marketing, and product delivery

Creative leadership

Campaigns, brand execution, visual communications, sales enablement, and team workflows from strategy to final delivery.

Full-stack delivery

Web products, cloud platforms, UI/UX systems, APIs, databases, deployment optimization, and maintainable software workflows.

AI-assisted production

Modern creative workflows using AI tools to improve speed, consistency, quality, and creative exploration.

Experience

8 years across creative leadership, multimedia, marketing, and software.

June 2026 - Current

Creative Lead

GoTyme Bank Corporation / SAVii

Leading creative strategy and brand execution for a financial wellness company owned by GoTyme Bank, covering marketing, sales, corporate communications, event collateral, digital campaigns, and AI-assisted creative workflows.

November 2024 - May 2026

Creative Lead / Jr. Graphic Supervisor

Megaworld Corporation

Oversaw creative direction for the leisure division, leading branding, marketing campaigns, social media, print collateral, sales presentations, photography, cinematography, drone operations, storyboarding, video production, editing, and team mentorship.

February 2022 - November 2024

Sr. Graphic Designer / Jr. Graphic Designer / Social Media Specialist

Callbox Inc.

Produced creative assets for global operations and client campaigns across North America, Asia-Pacific, Latin America, and internal offices, progressing through multiple promotions into senior creative responsibilities.

June 2020 - February 2023

Computer Programmer I / Senior Full-Stack Developer

University of the Philippines Visayas

Led a four-person development team on a DOST-funded cloud-based digital library platform, handling architecture, database design, full-stack development, API integration, deployment optimization, and maintenance.

January 2021 - October 2021

Jr. Full-Stack Software / Web Developer

Platypus Designs

Worked on a large-scale university financial management system, supporting frontend and backend development, debugging, testing, database integration, and enterprise system enhancements.

2018 - Current

Freelance Full-Stack Developer, Designer, and Multimedia Consultant

Independent Projects

Provides web and mobile development, graphic design, video editing, 2D animation, vector illustration, 3D/CAD modeling, 3D printing, UI/UX, branding, marketing materials, and AI-assisted creative workflows.

Skills

A multidisciplinary stack for creative and technical execution.

Creative Leadership

Creative

Branding

Creative

Graphic Design

Design

Multimedia Production

Production

Cinematography

Production

Photography

Production

UI/UX Design

Product

React

Engineering

Next.js

Engineering

AI Workflows

Services

From creative strategy to deployed digital systems.

Creative Leadership and Brand Execution

Creative direction for campaigns, corporate communications, event collateral, sales enablement, brand systems, and visual communications from concept to final delivery.

Creative strategyBrand assetsCampaign systemsTeam workflow

Multimedia Production and Design

Graphic design, illustration, photography, cinematography, VFX, animation, video production, editing, storyboarding, presentations, and production-ready marketing materials.

Design assetsVideo productionMotion graphicsPrint collateral

Full-Stack Web and AI Systems

Modern web products, dashboards, UI/UX, cloud-backed platforms, automation workflows, and AI-assisted tools built with strong design taste and software delivery discipline.

Web appsUI/UX systemsAI workflowsDeployment support

Projects

Selected work shaped from real creative, corporate, academic, and freelance experience.

A resume-backed archive of leadership roles, full-stack platforms, global creative production, and multidisciplinary freelance systems.

Creative Leadership2026 - Current

SAVii / GoTyme Creative Leadership

Creative leadership for a financial wellness brand owned by GoTyme Bank, spanning marketing, sales, and corporate communications.

Creative DirectionBrand StrategyFinancial Wellness

Creative Direction2024 - 2026

Megaworld Creative Direction

Creative direction and multimedia production for Megaworld's leisure division, from brand campaigns to final visual delivery.

Creative LeadMultimediaAI Production

Full-Stack Platform2020 - 2023

UP Visayas Digital Library Platform

A DOST-funded cloud-based digital library platform for researchers, higher education institutions, and academic organizations across Western Visayas.

DOSTCloud PlatformAcademic Tech

Marketing Design2022 - 2024

Callbox Global Creative Production

Creative asset production for global operations across North America, Asia-Pacific, Latin America, and internal Callbox offices.

Graphic DesignGlobal MarketingSocial Media

Full-Stack App2021 - 2022

Platypus University Finance System

Full-stack development support for a large-scale university financial management system at Platypus Designs.

Finance SystemEnterprise SoftwareStartup

Multimedia Consulting2018 - Current

Freelance Multimedia Systems

End-to-end creative and technology solutions for individuals, startups, businesses, and organizations.

FreelanceMultimediaWeb Development

Gallery

A visual archive with editorial rhythm.

Process

A practical path from business goal to finished work.

Translate business goals into creative direction

Plan the brand, campaign, or product system

Design assets, interfaces, and production flows

Build web, automation, or multimedia deliverables

Review quality, consistency, and communication

Deliver, optimize, support, and iterate

Achievements

8+ years across creative leadership, multimedia design, marketing, and software development
Promoted through creative leadership roles at Megaworld and Callbox
Led a four-person full-stack team for a DOST-funded UP Visayas digital library platform
Built multidisciplinary output across branding, UI/UX, web, mobile, video, 2D/3D, and AI-assisted workflows

Education

West Visayas State University, Bachelor of Science in Computer Science, Artificial Intelligence Track
2018 - 2022, 1.5 GWA / 3.5 GPA, full tuition scholar
Research Assistant in a Green Tech Hub within the university
Student Council Officer, CICT Department; Robotics Club Officer
Dean's lister for 3 consecutive years
Lead Developer Representative in Philippine Startup Pitch Deck '21
Student Representative in Jeju 2018 Machine Learning Camp

Tech Stack

Adobe IllustratorAdobe PhotoshopAfter EffectsPremiere ProDaVinci ResolveFigmaFramerHTMLReactNodeNext.jsVue.jsTailwind CSSDockerMySQLPostgreSQLRailwayFirebaseGitHubJiraConfluenceAsanaAirtableCursorClaudeCodexHiggsfieldRunwayKlingSoraSeedanceGoogle AnalyticsMeta Ads ManagerMeta Business SuiteHubSpotSalesforce

Career Signals

Roles and outcomes pulled from the resume.

“Leads creative vision and brand execution across marketing, sales, and corporate communications for a financial wellness company owned by GoTyme Bank.”

SAVii / GoTyme Bank Corporation

Creative Lead, 2026 - Current

“Promoted to Creative Lead within a year while leading multidisciplinary creative output, team mentorship, and AI-assisted production workflows.”

Megaworld Corporation

Creative Lead / Jr. Graphic Supervisor, 2024 - 2026

“Led development delivery for a DOST-funded digital library platform that improved research access and academic collaboration across Western Visayas.”

University of the Philippines Visayas

Computer Programmer I, 2020 - 2023

Blog

Notes on creative leadership, AI workflows, and full-stack craft.

2026-06-18

Creative Leadership Across Brand, Marketing, and Product

How multidisciplinary creative leadership connects campaigns, sales enablement, corporate communications, and product experiences.

Read note

2026-05-22

Building AI-Assisted Creative Production Workflows

A practical look at using AI tools to improve creative speed, accuracy, collaboration, and overall production quality.

Read note

2026-04-14

From Full-Stack Systems to Multimedia Direction

Why software engineering, UI/UX, branding, video, and animation belong in the same modern creative technology practice.

Read note

Contact

Crafting what’s next.

Tell me about the brand, campaign, multimedia system, web product, dashboard, or AI workflow you want to make sharper.

Email Phone Mobile LinkedIn GitHub Portfolio